Trade-show giveaways: choose products around distribution

Think about how the gift will leave the stand

Visitors may already be carrying brochures, samples and personal belongings. Consider the size and weight of the gift and whether it fits easily into a bag. The handout process should suit the pace of the event.

Choose a product that relates to the conversation you want to have. A practical item and a clear message can support the follow-up without requiring a complicated explanation at the stand.

Plan quantities from your own event assumptions

Use your attendance estimates and distribution plan to set an initial quantity. Decide whether every visitor receives the same item or whether different meeting types use different gifts. Avoid presenting estimates as guaranteed demand.

Allow for the practical work of unpacking, storing and replenishing items during the event. Ask how cartons will be labelled and whether products require assembly.

Make the artwork readable

Keep the design suitable for the available decoration area. Check a real-size proof for logos and small text. If the gift includes an insert, review the insert and product together so that the message remains consistent.

Confirm that any event date or time-limited text is correct before approval. A reusable design may be easier to use at future events, but it should still fit the purpose of the current campaign.

Prepare an arrival and inspection plan

Set an arrival date that leaves time to check the goods and resolve packing questions. Assign a person to receive the shipment and retain the agreed order reference. Product selection, branding and distribution work best when treated as one coordinated project.