Preparing logo artwork for custom promotional gifts

Send the best available original file

Start with the original artwork supplied by your designer where possible. Clearly identify the version that should be used and include a reference image showing the intended appearance. A screenshot can communicate an idea but may not provide the detail needed for production.

If you only have a small image, say so in the inquiry. Ask what preparation is needed and whether it changes the quoted scope. Avoid repeatedly saving or enlarging a small file and assuming that its production quality has improved.

Specify placement and size

Tell the supplier which side or part of the product should carry the artwork. Include an approximate width or height and identify any text that must remain readable. Ask for a proof showing the proposed decoration on the selected item.

A product mockup should help you judge layout. It should also identify the decoration method, usable area and any limits that matter to the final appearance. Request a sample when the surface, finish or colour cannot be assessed reliably from a screen image.

Keep colour and content approvals separate

Review spelling, telephone numbers, web addresses and dates independently from colour and placement. Assign one person to collect feedback so that contradictory instructions do not reach production.

If a specific colour reference is essential, provide it explicitly and ask how it will be assessed on the chosen material. Different materials and finishes can change the appearance of the same intended colour. Confirm the accepted reference in the order documentation.

Approve a documented version

Record the final artwork filename, proof version and approval date. Any change after approval should be confirmed as a new version, including its effect on price or schedule. Make sure you have permission to use all logos, artwork and text supplied for printing.